This July, WICK arrives in Fulham for a bespoke Founder's Reserve Collection showcase:
- LOCATION: 56 Dawes Road, Fulham
- DATES: Fri 17th - Sun 19th July
- TRADING HOURS: 8AM - 7PM
There are moments in business that feel bigger than sales, products, or milestones. Moments where you pause, look around, and realise that something you once imagined has become real.
What began as a dream to create a fragrance house rooted in memory, atmosphere, and artisan craftsmanship has evolved into something far greater than I could have imagined. From countless hours of testing fragrances and refining formulations to designing vessels, packaging, and experiences, every detail has been created with intention.
Our London pop-up marks the debut of something I have been quietly building behind the scenes for many months: the Founder's Reserve Library Collection.
Inspired by light, landscape, texture, and emotion, the collection represents a new chapter for WICK. A taste of our original collection comes with us, but a new wave of creation fills the store. It is a reflection of growth, creativity, and the evolution of our brand.
Surrounding it is a carefully curated library of fragrances, each created to tell its own story and invite discovery. Fifteen one-of-a-kind scents will be on display:
For many of our customers and followers, particularly those who have supported us from South Africa, this moment may feel far away geographically. Yet every step of this journey began at home. The encouragement, belief, and support we have received along the way have made moments like this possible.
London is where WICK finds itself in this moment, but South Africa will always be where the dream began. A collection proudly born in Cape Town, and this time, made in London.
This pop-up is not simply a retail space. It is a celebration of how far we've come, an opportunity to share what we've been creating, and a glimpse into the future of WICK, and my return to creation through the bespoke Founder's Reserve Collections.
Thank you for being part of the journey, and, if you happen to be in London - I'd love to welcome you to our little scented space. Please let us know if you'd like to join us for a for a glass of something bubbly and a special surprise for those who RSVP ahead of our opening night.Â