There are moments in business that feel bigger than sales, products, or milestones. Moments where you pause, look around, and realise that something you once imagined has become real.
This month, WICK arrives in London.
What began as a dream to create a fragrance house rooted in memory, atmosphere, and artisan craftsmanship has evolved into something far greater than I could have imagined. From countless hours of testing fragrances and refining formulations to designing vessels, packaging, and experiences, every detail has been created with intention.
Our London pop-up marks the debut of something we have been quietly building behind the scenes for many months: the Founder's Reserve Candle Library Collection.
Inspired by light, landscape, texture, and emotion, the collection represents a new chapter for WICK. A taste of our original collection comes with us, but a new wave of creation fills the store. It is a reflection of growth, creativity, and the evolution of our brand.
At the heart of the space will be our signature fragrance, Reine du Volcan - the scent that has become synonymous with Wick Parfums. Surrounding it is a carefully curated library of fragrances, each created to tell its own story and invite discovery.
For many of our customers and followers, particularly those who have supported us from South Africa, this moment may feel far away geographically. Yet every step of this journey began at home. The encouragement, belief, and support we have received along the way have made moments like this possible.
London is where WICK finds itself today, but South Africa will always be where the dream began.
This pop-up is not simply a retail space. It is a celebration of how far we've come, an opportunity to share what we've been creating, and a glimpse into the future of WICK, and my return to creation through my bespoke Founder's Reserve Collections.
Thank you for being part of the journey.
Lauren xx
LONDON POP UP DETAILS:
- LOCATION: 56 Dawes Road, Fulham
- DATE: Thurs 16th - Sat 19th July
- TRADING HOURS: 8am - late
We will be holding a small opening evening on Friday 17th July. If you happen to be in London, please reach out so we may add you to our guest list.